With the launch of the SmartFoxServer 3 project, we felt it was time to retire the old logo — created over 15 years ago — and give SmartFoxServer a fresh new look matching the visual identity we already established with the Overcast project.

Now that the release date of SmartFoxServer 3 is approaching, the time has come to publicly unveil the new logo, which brings a cleaner, more modern identity that reflects the evolution of our platform. Over the coming months it will define our online presence — from the website to social media and beyond.

The key changes we wanted to achieve are:

Icon
The old aggressive-looking fox with sharp angles and a glaring eye has been replaced with a clean, flat/minimal illustration — softer, friendlier, and more contemporary.

Typography
The font moved from a heavy, decorative display typeface with strong 3D drop shadows and gradients to a modern, geometric sans-serif. It’s much cleaner and more readable. The two-tone approach is subtler than the old orange-to-red split.

Color Palette
The new palette uses warmer, more muted tones — a sandy amber, burnt orange, and deep coral-red — that feel more refined.

Brand new SmartFox, and whole new vibe. What do you think?